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Monday, November 18, 2019

Consumer's manner:

CustomerCustomers’ decision always postulates some kind of evaluation where they strive after maximizing the usefulness. It is complex and useful properties of a product or service moreover it is the satisfaction which is gained by consuming a product/service. It means over economic rationalization, emotional, cognitive and social usefulness which is sustained by categorization of customers’ decision: impetus buying, routine decisions, limited decision making, extended decision making.

The whole decision making process shortens when customers buy especially routinish, relative cheap daily goods e.g. mineral water or in case of occasionally bought products such as known product category, unfamiliar brand. Extended decision making (problem recognition, information searching, evaluation of alternatives, choosing shop and buying) go through expensive goods.

Rather routine decision and limited decision making are illustrative of buying mineral water as daily articles of food than impetus buying. In case of routine decision a customer usually chooses tried and tested brand(s) because he/she is aware of those brands meet his/her demands and he/she doesn’t want to go on a wild goose chase.

customer's mannerThe customer connects information packages to each brand that helps to narrow down points of view thus reducing risks. In case of limited decision making the customer shortens it using some sort of decision rules.

The customer is induced to possess some products so it is followed by instant buying. The customer’s personality, social position, momentary mood and situation of shopping play role in impulsive buying manners.

Consider customer’s decision as short term decisions but they weigh up pros and cons their buying. The obtainable benefits come within years so we can interpret decision’s consequence for long term e.g. healthy lifestyle because of drinking mineral water regularly.

Beside general consumer’s manners specific models have been created which make perceptible products’ features so in these cases customers’ manners is very different for instance chocolate.

When we buy mineral water we are supposed to improve our consumer’s manners and choose much more professionally. The great brands sometimes don’t give great quality.
 

Misguided customer:

Nowadays low mineral content natural mineral waters are presented in so called water seminars. Meanwhile giving information fits to the item of sales. Presenters state the extremely low mineral content water, which was created by very special method, reverse osmosis, has healthy advantages. They refer to such theories that high mineral content water is harmful for us presence of minerals in human organisms might lead to calcification.  So the customer’s uncertainty is understandable. What kind of arguments align these ones? What do they base on their statements? How do mineral water wells struggle with them?
 

Conscious customer  

spend moneyWe spend more and more money on mineral water. Do we know what we buy? What is on or what is supposed to be on the label?
Label is a good friend

Bottled mineral water’s composition and quantity of dissolved materials usually are written on its label. It had better to write on labels the following information: origin, spring, composition and mineral content, incidentally enriched with CO2 or not as well as expiry date (it is usually 12 months). Most of mineral waters contain 5 – 20,000 mg minerals a litre. The exact amount is written on its label.

If there aren’t any details on the label we can ask this information from the manufacturer or on the Internet but lack of this information is suspicious at the first sight.  Some misuses occur when spring waters are sold as mineral water with deceptive labels and there are some waters on the market which has no reference whether it is mineral water, spring water or just a simple drinking water.

Certainly every country and region have own laws and orders which regulates exploit and import as well.   

 

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